Obviously, there is much more to optimization than focusing on Google. However, the world’s most popular search engine has to be scrutinised with care. Reputable SEO services base much of their work on Google and rightly so. Nonetheless, they never ignore the likes of Yahoo and Bing, because those search engines are of utility too. Similarly, the social media networking giants are too important to neglect. Google does not reveal all its secrets, but it helps consultants by giving them regular information updates.
At www.searchengineoptimization.co.uk we concentrate on what users and search engines want. Although we use a diversity of tactics, we do watch SEO Google closely. This is because we recognise that studying Google’s performance and behaviour is an essential task of any serious optimization agency.
Recently, Google has clearly been in an ambitious phase. It has introduced Google+, showing its determination to get into the social media sector, despite previous disappointments. It has refined Google Places, highlighting its commitment to helping small businesses. It has moved to expand into the Indonesian market, illustrating its international aspirations for additional hegemony. It has even acquired an interest in facial recognition technology. Not all of these developments will be relevant to a specific campaign.
All Google’s moves must be monitored and investigated on a continuous basis. An optimization campaign is not something which can be set in motion and left alone. It must be adjusted to take into account shifts in the search world and information gleaned during the course of a campaign.